Baptist Healthcare announces rebranding, new addition | News

PADUCAH, KY (KFVS) - Baptist Healthcare System, Inc. officials announced Wednesday the rebranding of their health system to Baptist Health.

The company says the rebranding comes as the statewide system acquires an additional hospital, Pattie A. Clay Regional Medical Center in Richmond.

Baptist owns Western Baptist in Paducah and five other hospitals.

“We have for many years been much more than a system of hospitals, and the new name reflects the broad scope of services that Baptist provides throughout the state,” said Tommy J. Smith, Baptist Health President and CEO. “The addition of Pattie A. Clay Regional Medical Center means that we will be able to make our care more convenient to a greater number of Kentucky residents.”

They say the new brand is effective immediately, but changes on signs, the corporate website and each entity’s website will be made over the next few years.

The hospital acquisition comes as a result of a growing relationship with Pattie A. Clay and Baptist Health. In 2010, Pattie A. Clay Regional Medical Center and Baptist-owned Central Baptist Hospital entered a three-year management agreement which developed into ownership.

Copyright 2012 KFVS. All rights reserved.